Hi, I’m Abhilasha.

#Top 2 ‘Branding & Positioning’ 🇫🇷

I love fixing a brand’s positioning and watching it dominate its market.

Work with Me

Brand Mediocrity is Hella  Expensive

First, fix your brand’s positioning

Old systems stopped working as attention became fragmented. Content in itself is no longer a durable advantage. What cuts through is leverage-driven positioning rooted in real market problems.

Then, reclaim what’s rightfully yours

Once positioning is fixed, it should become the reference point across key assets. The messaging logic and distribution all align around it. This is where positioning moves from strategy into execution in the real market.

From the founders

  • There are average podcast hosts and there are GREAT podcast hosts! Abhi falls in to the latter category. She recently interviewed me for her podcast and the experience was exceptional from start to finish. If she invites you to be on her podcast, you should accept!

    Lynnaire Johnston, LinkedIn Expert & Best-Selling Author

  • "Abhilasha's insights and guidance helped us sharpen our impact story and gave us confidence in delivering it. Highly recommend Abhilasha to ALL seeking a dedicated, insightful partner for clarity and encouragement on complex projects. 10 out of out 10 Well worth talking to her. "

    Peter Chalkley, CEO @AquariaSkyFoods

  • "Through Abhilasha's focused repositioning strategy, we were able to clearly define our market stance and communicate the unique value we offer, a game-changer for both internal alignment and external perception"

    Emilien Eychenne, Co-Founder @Adikteev

  • "Abhi transformed how I view marketing. She helped me find and express my voice with authenticity and clarity. Thanks to her instruction and encouragement, every aspect of our marketing has evolved. I now see myself not just as a founder, but as a storyteller and leader who can inspire and connect with clients on a much deeper level."

    Rebecca Monet, CEO @Zorakle Profiles

A 3-week Positioning Spirnt

Home Page Messaging

Product Marketing Consulting

Positioning Strategy

Home Page Messaging Product Marketing Consulting Positioning Strategy

Run a Brand Diagnosis

We conduct an intake, review your assets, and present a competitive intelligence audit highlighting their positioning weaknesses, blind spots, and gaps that you can exploit.

Build a Positioning Blueprint

We present a viable positioning route with trade-offs and deliver a positioning blueprint defining your POV, differentiation logic, and a plug-and-play messaging map.

Activate the Positioning

Once the positioning is set, we rework your core page (home page/landing page) and share a content system that distributes and reinforces your new positioning.

Grab the latest Case Study

How Adikteev’s positioning boosted iOS Revenue by +275% in 2025

A behind-the-scenes look at how Adikteev moved from product-led messaging to category ownership...

View Case Study

>> Read My Feature on FranchiseWire

What time suits you?

Schedule a 30-minute 1:1 introductory session with me to discuss your startup’s positioning needs.

Book Consultation

FAQs

  • By the end of the engagement, you’ll get:

    1. Three consultative workshops

      Focused sessions covering current perception, positioning options, and final positioning decisions.

    2. A complete positioning blueprint

      A clear, practical blueprint defining your category, core problem, point of view, differentiation logic, and where you win versus alternatives (including the whitespace you can own and the opportunities worth pursuing).

    3. Positioning activated across your core assets

      Your core page (homepage or key landing page) rewritten to reflect the new positioning, along with a content distribution system designed to reinforce the positioning.

  • The work is most effective when with 3-4 people who are close to the product, customers, and understand the go-to-market strategy.

  • The engagement runs over 3 weeks for positioning. The work is structured around a small number of focused workshops, with synthesis and implementation happening between sessions.

    Positioning Sprint (3 weeks)

    • Workshop 1: Alignment & Diagnosis

      We review current positioning, market context, and how buyers perceive you today.

    • Workshop 2: Positioning Directions

      We explore viable positioning routes, assess trade-offs, and select the one to own.

    • Workshop 3: Positioning Blueprint

      We finalise the category, core problem, point of view, differentiation logic, along with a plug-and-play messaging map